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List of domains of this company is compiled from ICP database: https://www.icpapi.com/%E5%8C%97%E4%BA%AC%E8%85%BE%E4%BA%91%E5%A4%A9%E4%B8%8B%E7%A7%91%E6%8A%80%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8/

Overview of TalkingData (北京腾云天下科技有限公司)

TalkingData, officially known as 北京腾云天下科技有限公司, is a leading Chinese data intelligence and analytics company founded in 2011 and headquartered in Beijing. The company specializes in mobile data analytics, user profiling, digital marketing, and big data solutions, serving a wide range of clients from internet giants to traditional financial institutions[1][2][7][8].

Core Business and Data Capabilities

Data Collection and Analytics

TalkingData operates a comprehensive data platform, collecting massive amounts of data from mobile devices (smartphones, tablets) through SDKs embedded in partner apps[1][5][6][7].
It provides services such as user behavior analysis, device fingerprinting, digital marketing optimization, and advertising monitoring[1][5][7].
The company’s DMP (Data Management Platform) integrates and analyzes multi-source data, enabling clients to build detailed 360-degree user profiles for targeted marketing and business decision-making[1][5][7].

Clients and Partnerships

TalkingData’s client list includes major Chinese tech firms (Tencent, Baidu, Alibaba), financial institutions (China UnionPay, major banks), and global players (Google, Yahoo)[7].
It partners with various industries, providing data-driven solutions for marketing, fraud prevention, and digital transformation[1][5][7][8].

Use in Surveillance and Tracking

SDK Data Collection and Device Tracking

TalkingData’s SDK, widely embedded in Chinese apps, collects extensive device information: operating system version, device model, MAC address, Android ID, advertising identifiers (IDFA), installed app lists, running processes, and more[6].
This data is used for abnormal data detection, cheating prevention, and ensuring platform security, but also enables detailed user tracking across apps and services[6].
The SDK’s ability to uniquely identify devices via multiple identifiers (IMEI, MAC, Android ID, etc.) facilitates persistent tracking, even if some identifiers are reset or changed[6].

User Profiling and Behavior Analytics

By aggregating data from billions of devices, TalkingData builds rich user profiles (标签画像), supporting precise targeting for marketing, risk assessment, and potentially for surveillance purposes[1][5][7].
Its analytics and profiling capabilities are marketed for both commercial optimization and fraud prevention, but the same infrastructure can be leveraged for monitoring user behavior at scale[1][6][7].

Integration with Public Sector and Security Use Cases

TalkingData’s data services are not limited to the private sector; public sector clients use its analytics for urban management, public safety, and possibly other government functions[2].
Industry reports and privacy policies indicate TalkingData’s SDK is used in apps related to job recruitment, finance, and other sensitive sectors, where user verification and risk analysis are crucial—functions that overlap with surveillance and social management needs[6].

Research Reports and News on Surveillance Links

Academic and Industry Attention

While TalkingData is primarily positioned as a commercial analytics provider, privacy advocates and Chinese media have noted the company’s vast data collection footprint and its potential for surveillance, especially given China’s regulatory environment and the integration of private tech in state data projects[4][6].
Reports from privacy researchers highlight that SDKs like TalkingData’s, when embedded in widely used apps, can serve as infrastructure for large-scale user tracking and, if accessed by authorities, for surveillance[6].

Recent Developments

A 2025 report by China Digital Times and the Open Technology Fund notes the growing use of AI and big data by Chinese tech companies to support government surveillance and censorship efforts, though TalkingData is not named specifically in the cited dataset, the described ecosystem aligns with TalkingData’s business model and technical capabilities[4].
TalkingData’s own documentation emphasizes data security, compliance, and the ability to deploy its platform privately (i.e., on-premises for clients), which can facilitate integration with government or security sector needs[1][3].

TalkingData and Surveillance/Tracking

Aspect	Details
Data Collected	Device IDs, app lists, user behavior, location, network info, etc.
Tracking Capability	Persistent device/user tracking across apps and services via SDK
User Profiling	Builds detailed user profiles for marketing, risk, and operational optimization
Public Sector Use	Data analytics for urban management, public safety, and potentially social management
Surveillance Potential	Infrastructure enables large-scale tracking, profiling, and, if accessed, surveillance
Research/News Reports	Privacy concerns raised by researchers; ecosystem aligns with state data initiatives

Conclusion

TalkingData is a major player in China’s data intelligence industry, providing advanced analytics, user profiling, and device tracking services for both commercial and public sector clients. Its SDK collects extensive user and device data, enabling persistent tracking and detailed profiling, which—within China’s regulatory and political context—can be leveraged for surveillance and social management. While direct evidence of TalkingData’s involvement in state surveillance projects is limited in public reports, its technology and market position make it a key component of China’s broader data-driven governance and monitoring ecosystem[1][4][6][7].

[1] https://aws.amazon.com/cn/partner-solution/bigdata/talkingdata/
[2] https://www.cbdio.com/node_3543_17.htm
[3] https://www.talkingdata.com/security.jsp?languagetype=en_us
[4] https://chinadigitaltimes.net/2025/03/database-points-to-chinas-growing-use-of-a-i-for-online-surveillance-and-censorship/
[5] https://canvasbusinessmodel.com/blogs/how-it-works/talkingdata-how-it-works
[6] https://image0.lietou-static.com/img/656594ca907246291b987bdb07u.pdf
[7] https://baike.baidu.com/item/TalkingData/3029285
[8] https://canvasbusinessmodel.com/blogs/brief-history/talkingdata-brief-history
[9] https://www.talkingdata.com/about-us.jsp?languagetype=zh_cn
[10] https://www.qixin.com/company/41ab675d-7d72-4d78-bc85-7a02029c6935
[11] https://www.talkingdata.com/safety.jsp?languagetype=zh_cn
[12] https://www.talkingdata.com
[13] https://theconversation.com/topics/data-surveillance-39261
[14] https://www.surveillance-studies.ca/projects/big-data-surveillance/publications
[15] https://sentiance.com/talkingdata-sentiance-partnership
[16] https://www.intel.cn/content/dam/www/central-libraries/cn/zh/documents/jd-cloud-and-intel-use-trusted-computing-to-help-talkingdata-build-a-secure-island-platform-to-provide-secure-and-compliant-data-services.pdf
[17] https://www.youtube.com/watch?v=SLvWlUooXpg
[18] https://www.surveillance-studies.ca/projects/big-data-surveillance
[19] https://sg.news.yahoo.com/sifting-tides-mobile-data-interview-leo-cui-ceo-035643611.html
[20] https://arxiv.org/abs/2107.03959